eventually we were able to make our previously modelled box appear on the 'junaio man' image.
and subsequently our own image once we realised that the problem appeared to be with the tablet rather than our models/images.
Tuesday, 5 April 2011
submission one. prototype.
eventually we were able to make our previously modelled box appear on the 'junaio man' image.
and subsequently our own image once we realised that the problem appeared to be with the tablet rather than our models/images.
Saturday, 2 April 2011
submission one. collage/inspiration.
For You Love Me are an example of people who partake in the creation of very beautiful images, both still and moving. Their website is obviously a great medium to form a portfolio of their work for them as a business however im sure many of their clients would love a medium that could combine these two image types yet still be presented in a way that gives a sense of value and timelessness as achieved by the traditional album or book.
submission one. report.
In todays digital world publishers of printed media have had to reassess their market in order to remain both in demand and financially feasible. A vast and overwhelming proportion of our sales are for small-run, collectible, niche titles like Sneaker Freaker, Lula, Purple Fashion, Self Service and Dumbo feather… that is, beautiful tactile printed objects. [magnation] Personally I still buy a huge number of physical magazines and only read e-magazines when there isn't a choice between the two. For me the digital content of an e-magazine still fails to outweigh the added value of varied and quality paper stock, their ability to be picked up and put down on a whim, their longevity and the act of building a visible collection over a lifetime.
The development of augmented reality and applications such as Junaio Glue however create the opportunity to embed many positive aspects of e-magazines into printed material, yet still retain their overall beauty as a physical object, tactility and ability to be appreciated at face value regardless of whether the digital content is actually being accessed.
One such application of this could be the photo album.
Post the crossover to digital cameras image making and the documentation of our lives has become widespread and easy however it also seems that we have lost the need and motivation to treasure such images in a physical printed form created with the intent of keeping it forever. Increased access to moving image has arguably encouraged this as until now it has only been possible to store such content in digital devices creating a divide between moving and still. Augmented reality poses the ability to bridge that divide. Imagine your wedding album, each still image embedded with a fragment of video footage. The moving no longer has to be something that sits unwatched on a dvd or informally viewed on a blog or via facebook.
And if this were your wedding/birthday/life documentation isn't that how you'd want it?
The development of augmented reality and applications such as Junaio Glue however create the opportunity to embed many positive aspects of e-magazines into printed material, yet still retain their overall beauty as a physical object, tactility and ability to be appreciated at face value regardless of whether the digital content is actually being accessed.
One such application of this could be the photo album.
Post the crossover to digital cameras image making and the documentation of our lives has become widespread and easy however it also seems that we have lost the need and motivation to treasure such images in a physical printed form created with the intent of keeping it forever. Increased access to moving image has arguably encouraged this as until now it has only been possible to store such content in digital devices creating a divide between moving and still. Augmented reality poses the ability to bridge that divide. Imagine your wedding album, each still image embedded with a fragment of video footage. The moving no longer has to be something that sits unwatched on a dvd or informally viewed on a blog or via facebook.
And if this were your wedding/birthday/life documentation isn't that how you'd want it?
video screens embedded into magazines.
"How cool is this? Video screens embedded into magazines. The possibilities are endless. Or are they?
We are already inundated with moving advertising. Everywhere we look. Do we need more of it? And are magazines the ideal format for this?
Many pundits are forecasting the end of print. We obviously think this is a croc of shit. While magazines will undergo a mass rationalization and the crud will sink, the really good, targeted and highly visual mags will continue to flourish. Innovation is a great thing but this particular advance might be ill thought out. Definitely for Australia and New Zealand anyway.
In the US, mags run mainly off a subscription model. The mainstream rags are almost given away for free when you subscribe, and circulation numbers are then used to drive print advertising revenues. Newsstand sales over there are less important in the context of overall of circulation than what they are in this part of the world.
Here, wastage rates run at around 50%. Can you imagine the electronic wastage that will be caused by pulping 50% of the mags you see on the average newsstand if this technology were to be more broadly applied?
Cool innovation, especially when it comes to magazines. But we think that this one will need to be sparingly used."
why we're not afraid of the ipad.
As the New York Observer reported late last year, Time Inc., Conde Nast and Hearst have all signed a deal to sell digital mags in a kind of iTunes for magazines and books and which Apple revealed yesterday will be called, you guessed it, iBooks.
Are we worried? Actually, not a bit.
We’re obliged, of course, to carry the Time and Newsweeks of this world but they are by no means our bread and butter. A vast and overwhelming proportion of our sales are for small-run, collectible, niche titles like Sneaker Freaker, Lula, Purple Fashion, Self Service and Dumbo feather… that is, beautiful tactile printed objects.
Which is to say that most of the magazines we sell are not than the kind of throwaway newsprint titles that this device may end up replacing.
More than anyone, we’re aware of how wasteful the magazine industry is; every week we send back hundreds of unsold magazines to our distributors where they’ll be pulped. This kind of slash and burn approach is at best unsustainable and at worst, completely wasteful and absurd in the year 2010. (I mean, this is meant to be ‘the future’, right? If we’d had our way, the iPad would have surfaced closer to 2001 along with jetpacks, ray-guns and teleportation devices.)
We hope that the arrival of a portable reading device such as the iPad will stamp out a huge proportion of the unnecessary waste created by the publishing industry, but by no means we do we see it spelling the end of the magazine format as we know it.
Just as sales of vinyl LPs continue to steadily rise in the face of downloads and (dwindling) CD sales, we see a promising future for niche printed media and we look forward to being a part of that for years to come.
Fittingly, London based Newspaper Club goes into public beta today. These guys are set to launch on-demand newspaper printing for individuals and groups wanting to print as few as five newsprint papers or as many as five thousand for a comparable per unit price."
Subscribe to:
Comments (Atom)