In todays digital world publishers of printed media have had to reassess their market in order to remain both in demand and financially feasible. A vast and overwhelming proportion of our sales are for small-run, collectible, niche titles like Sneaker Freaker, Lula, Purple Fashion, Self Service and Dumbo feather… that is, beautiful tactile printed objects. [magnation] Personally I still buy a huge number of physical magazines and only read e-magazines when there isn't a choice between the two. For me the digital content of an e-magazine still fails to outweigh the added value of varied and quality paper stock, their ability to be picked up and put down on a whim, their longevity and the act of building a visible collection over a lifetime.
The development of augmented reality and applications such as Junaio Glue however create the opportunity to embed many positive aspects of e-magazines into printed material, yet still retain their overall beauty as a physical object, tactility and ability to be appreciated at face value regardless of whether the digital content is actually being accessed.
One such application of this could be the photo album.
Post the crossover to digital cameras image making and the documentation of our lives has become widespread and easy however it also seems that we have lost the need and motivation to treasure such images in a physical printed form created with the intent of keeping it forever. Increased access to moving image has arguably encouraged this as until now it has only been possible to store such content in digital devices creating a divide between moving and still. Augmented reality poses the ability to bridge that divide. Imagine your wedding album, each still image embedded with a fragment of video footage. The moving no longer has to be something that sits unwatched on a dvd or informally viewed on a blog or via facebook.
And if this were your wedding/birthday/life documentation isn't that how you'd want it?
No comments:
Post a Comment